The events of 2020 and the fourth industrial revolution have accelerated our need to truly embrace change in the way we operate. Technology that makes us efficient and connected will change industries and replace jobs.
What we knew is gone. We must prepare ourselves for what is to come.
To succeed in the adaptive economy, one needs to be prepared to take the road less travelled continuously, almost like second nature. It requires one to un:think, un:learn, un:do, un:lock and un:leash in order to stay relevant and create sustainable growth.
UN: ServicesAdvisory. Consultancy. Incubation. Investment.
Our value-over-form framework™ is born of what-if and why-not thinking. It’s the result of years of hands-on experience in transforming global businesses across various sectors and cultures.
Why value over form?
Holding on to form - something tangible - is human nature. But form, be it in technology, organisation or both, hinders growth and transformation. Form is the enemy of innovation.
Do you have the courage, conviction and commitment to change? Are you set up to ideate, embrace and execute new ideas that will challenge and disrupt? Are you ready to provide better value through better experience?
UN: is not a slave to archaic principles or whimsical trends.
UN: focuses on value and challenges form.
UN: applies a different lens to work, business and life.
UN: is constantly curious.
UN: is a noun, a verb and an adjective
UN: sets a sustainable growth trajectory.
Every business is a living, breathing organism populated by living, breathing organisms called people.
Recognising and working with this will create a mindful and intuitive business.
When mind, body, and business are connected and aligned, we improve focus, efficiency, and agility.
We call this the Spine alignment – it starts at your head, connects to your heart and culminates at the ultimate nerve center – your gut.
Like the human spine, it has five key sections:
Alignment creates tangible value as businesses with energy and direction demonstrably outperform their peers and markets on all fronts, especially in sustainable growth and PE ratios.
We empower people and businesses through a combination of incubation, investment, advisory and consultancy services with UN: and UN:Connected partners.
Are you bold enough to think the UN:thinkable?
Do you have the conviction to create or redefine a value‑led business?
Put your idea or current business challenge through the UN: test to determine if you have the conviction and commitment to disrupt, challenge, and succeed.
Enter your email to receive the UN: test.
Find your value-led perspective and unique voice with UN:
Are you ready to UN:?
Are you bold enough to think the UN:thinkable?
Do you have the conviction to create or redefine a value-led business?
Put your idea or current business challenge through the UN: test to determine if you have the conviction and commitment to disrupt, challenge, and succeed
Dick was born UN: A cultural hybrid of Dutch, Indonesian, Jewish, Portuguese descent, everywhere and nowhere was home. After obtaining a degree in both marketing and organisational sociology, he pursued his quest for the UN:known by venturing into the world 27 years ago, living in 9 different countries including China. Working in leadership positions for WPP, Omnicom, Publicis and most recently Dentsu where he was recruited as the first non–Japanese to head Dentsu Asia, he then became the Global CEO for the merged Dentsu Aegis Network for Creative and Content before leaving to set up UN:Ventures. Dick has been involved in the startup community since his university days and sits on the board of several startups as well as the Mobile Marketing Association and M2030.
Chris was destined to be UN:. Born into a multi-generational lineage of Liverpool season ticket holders, he supports Everton. Born in a region known for awesome Rugby League, he errs to Union. A long family tradition of sea captains, he prefers to be diving under the ocean rather than floating on top. The die of UN:conventionality was cast.
An Honours degree in Psychology was followed by over 30 years of senior management and C-Suite level experience. Working with some of the largest corporates on the planet was followed by working at start-ups at the very beginning of their journey. Being one cog in tens of thousands to setting up his own businesses. From large, mature markets to the smallest, nascent cultures. Chalk. Cheese.
But it all gives a unique ability to truly understand deep, complex, fluid organisational relationships/structures and, critically, the human nuances that come with them. See the big picture and the small wrinkles. Navigate complexity with empathy, sensitivity.
Chris believes deeply in the power of ‘human, mindful, emotionally intelligent leadership’ in building dynamic, successful organisations and cultures.
Neal was born in Bromley, home of David Bowie, Siouxsie Sioux and Billy Idol, which must go some way to explaining his rock n' roll attitude and attraction to alternative music, films, art and thought.
His 20+ year career has spanned TV, publishing, advertising and film in the UK, USA and Asia where he is currently stranded.
Trained originally as an actor, then as a journalist, Neal co-founded Click2View, Singapore's first dedicated content marketing agency in 2010, which served world-class clients including AIA, Ben & Jerry's, Canon, Cisco, Citibank, Google, HSBC, Panasonic, Singtel & Visa.
In 2017, he sold his stake in the agency and spent a year writing, developing and producing two short films, a sitcom and a podcast series, before taking a role as Head of Content & Business Development with Southeast Asia's largest independent production company.
Finally, in January 2019 he launched Moore's Lore Media - Content Strategy & Storytelling Solutions to help people and organisations tell better stories for business impact.
Along the way Neal has been featured in Asian Entrepreneur, Inc. ASEAN, Marketing Magazine, Mumbrella Asia, Singapore Business Review, South China Morning Post, The Guardian, on Australia+, BBC Asia Business Report, BBC Talking Business with Linda Yueh and Money FM.
Ted Lim is one of Asia’s most respected creative leaders. The former Regional Chief Creative Officer at Dentsu Asia-Pacific and Executive Creative Director at DDB worked from China to Australia to produce Innovative Business Solutions in the digital, social and experiential space for Toyota, Coca-Cola, IKEA, BMW, Dulux, Prudential, Adidas, Samsung and Singapore Airlines.
His integrated campaign for Toyota got millions of views and TIME magazine’s attention, “This Toyota ad is utterly insane – and wonderful”. Under his watch, Dentsu Asia-Pacific won the D&AD Black Pencil, the Cannes Lions Grand Prix, The One Show Best of Discipline, the Facebook Award for Innovation and the Asia-Pacific Effie Gold Award. The network was crowned Campaign Brief Asia’s Most Creative Network 2017 and 2018 and AdFest Network Of The Year 2017, 2018 and 2019.
Ted was Cannes Lions Jury President and honoured by AdWeek as one of 13 global creative leaders whose ideas advanced advertising worldwide. He spoke at the World Knowledge Forum in Seoul, talked about “Simple Truths” at the P&G Asia Brand Managers College in Singapore and shared his thoughts on “When Data Meets Creativity” in Cannes.
Marie always felt UN: UN:formed. UN:usual. UN:matched. Born and raised in sunny Singapore, her diverse passions never brought her clear answers. So she spanned public relations and communications, creative production and broadcast, experience design and strategy – an unconventional career path unified by a common love to observe, navigate and transform.
Marie believes in the power of UN:knowing to foster empathy, drive curiosity and improvement.